Smarter search starts with machine learning

Explore the inner workings of machine learning-based search engines. See how GenAI, deep learning, and retrieval augmented generation (RAG) enhance accuracy and improve search experiences.

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Lay the foundation for GenAI

Discover the role of machine learning in generative AI (GenAI) and search with our technical deep dive.

 

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Start your (machine) learning journey

From vector embeddings to RAG, our guide unpacks the foundations of generative AI and machine learning (ML) for search engines.

  • Demystify ChatGPT

    Learn how large language models (LLMs) like ChatGPT, BERT, and Gemini work. Discover transformer models, attention mechanisms, and why more focused parameters lead to smarter AI.

  • Understand GenAI architecture

    Peek inside the transformer architecture that powers ML search engine integrations.

  • Design better experiences with RAG

    Discover how RAG enhances AI by using proprietary data to generate more accurate, context-aware text.

  • Mitigate hallucinations with domain-specific GenAI

    Combine pre-training, fine-tuning, and RAG to allow LLMs to reason and generate domain-specific language.